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Career Other

8 Tips for Writing an Engaging Cover Letter

November 14, 2019

The average recruiter spends about 7 seconds looking at a resume. With such a time constraint, you might be tempted to leave out the cover letter altogether when applying for jobs. But before you do that, know that your cover letter is what helps recruiters see you as an actual person. And not just another faceless name in a pile of generic applications. 

That being said, writing cover letters can be daunting for even the best of us. So, to get you started, here are a few tips to help you write an engaging cover letter that draws in recruiters and gets you the coveted first interview

1. Know Who You’re Writing To

Cover letters that read like conversational letters are more likely to appeal to recruiters and hiring managers on a personal level. So make sure to directly address the person on the job ad in your cover letter. 

If a name isn’t mentioned, search for the HR or relevant department personnel’s profiles on LinkedIn or Twitter, and address the letter to them.  HR Departments in some companies can even tell you about the right person if you call in. However, when in doubt, writing ‘Dear HR Manager’ is always a safe option. 

2. Be Original from The Start

Avoid starting with something as generic, obvious and space-wasting as: ‘I am writing this letter in response to your ABC advertisement for XYZ position’. Instead, summarize who you are (and no, that doesn’t include mentioning your name) and why you would be the best fit for the position in the first 2 lines. For instance, it can start something like this: “As a fashion enthusiast graduating with a high CGPA in the field, I was excited to see your advertisement for Junior Designer”.    

3. Use Keywords as Clues

Job advertisements are quite descriptive and can be used to your advantage when writing the follow-up to your stellar introduction. Use the keywords in the job description to write a personalized and relevant description of your skills and experience. This helps the HR manager see that you’re a good fit, and also makes the main body easier to write and organize. 

4. Be Precise, Simple, and Consistent

Avoid going past the one-page limit. While it may seem too short, this will help freshen and streamline your cover letter, and keep it from becoming a repetition of your resume. Also, while it’s good to insert a few field-related terms, avoid peppering the letter with technical jargon. This will only confuse the HR personnel who reads it, hence leaving a bad impression.   

5. Be Skill Savvy

As a fresh graduate, you may not have enough work experience to base an entire cover letter around it. Instead, select 2-4 of your skills that are most relevant to the position. Then explain each in 2-3 sentences with an example from school, your previous internship, or volunteer work. This will keep your cover letter fresh, and distinctly different from your resume.  

6. What Can YOU Do for The Company?

Companies. don’t want to know how much you admire them. What they do want to know is how your particular skills can contribute towards their organization. Devote a major part of your letter to explaining how you can improve their current processes, and what challenges you can help them overcome. This is where your research skills will come in handy. 

Use the organization’s online presence to your advantage by exploring the company’s website, along with looking up journals, articles, and websites relevant to the company. This will help you understand what the company, particularly your intended department, needs and any potential problems you might be able to solve. 

7. Be Confident

A cover letter’s main purpose is to convince recruiters that you are a good fit for the company and department. This means replacing words like ‘feel’ and ‘believe’ with more assertive terms to communicate your confidence in your skills and experience. 

8. Have A CTA

Conclude your cover letter on a positive note by thanking the reader, and politely encouraging them to contact you for an interview. Exhibit your enthusiasm and keenness on getting to meet and discuss with them in person. If it’s a speculative application, consider adding a follow-up statement to let them know when you’ll call back to confirm receipt of your application. 

Writing cover letters gets easier with practice. Use the above tips, your personal experience, and judgment to write an engaging cover letter that is sure to catch the recruiters’ eyes. 

BIO: Amanda Jerelyn is a recruitment specialist and an authority on hiring management who is currently working as an Academic Advisor at King Essay. She is also a fashion enthusiast who spends her spare time designing leather products for her website premiumjackets.com.

Career Other

How to Get the Most Out of Your School’s Career Fair

August 9, 2019

With undergraduates and graduates returning back to school, career fairs will start to occur at numerous universities and colleges. Whether you’re a freshman, a senior or a graduate student, career fairs are the perfect opportunity to help find yourself the right internship and/or job. As every student likely wants to make the best impression possible, here are some tips on how to do just that. 

Dress the Part

The first and most important thing when attending a career fair is to look presentable while there. If you’re dressed nicely, put together and professionally, companies will take notice. The same will go if you’re dressed down and wearing sweatpants or any unprofessional clothing. If you look like you don’t care, prospective employers will think just that. By no means do you have to wear your finest clothing, but putting together a nice outfit can only help when attending a career fair. If the career fair is happening during your classes, dress ahead of time so you can just pop over to the career fair once you’re finished with classes for the day or have a break in between. Along with making sure you have the right outfit, you’ll also want to have the right beauty look to go with it. By no means should you go heavy on the makeup. When in a professional setting, many find that less is more. Applying an everyday beauty look to go along with your outfit will make you feel as confident as ever. If your hair is in need of a refresh before the career fair, use a hair mask or revive with a high-quality hair color that will give you head-turning locks.

Be Open to Every Company That’s There

While you may have a field of interest in mind of what you’d like your career to be in, it’s most beneficial to be open to all the opportunities presented to you at a career fair. Whether it’s finance, marketing, engineering, etc., the kinds of jobs available are endless. Even if you see a table that may not be in your exact area of expertise, stop by to check it out anyway and see what kind of opportunities are available. You never know what you might come across or what might pique your interest. 

Be Prepared 

When attending a career fair, it’s only natural to engage in conversation with any table you approach. In order to make sure you make the best impression possible, it’s helpful to be prepared ahead of time. Not only do you want to make sure you have a handful of copies of your perfected resume but you also want to make sure you’re prepared to answer any questions that may come your way and have perfected your elevator pitch, otherwise known as your career pitch. “What kind of past work experience do you have?”, “Why would you want to work for a company like this?”, and “Are you interested in relocating?” are only some of the questions that will likely be asked at a career fair. Having prepared answers and a career pitch stating some of your biggest strengths will only help and show your potential employer that you’ve thought seriously about your future. 

Follow-Up 

Following-up is one of the most important and often most forgotten things to do after attending a career fair. Following-up with recruiters or the companies you’re interested in is an amazing way to show your professionalism, your interest and to ensure they keep you in mind for any future openings. After each table you attend, make sure you get contact info in the form of a business card, phone number or email of the company and/or direct recruiter as this will make following-up incredibly easy. Sending a note or an email thanking them for the time they spent talking to you will be much appreciated and will give you an edge that will be hard for others to beat. 

For more tips on entering the workforce check out more of our blog posts and follow us on social media!

Career Other

5 Common Mistakes You Can Make at Your First Post-Grad Job

July 30, 2019

Being hired for your first post-grad job is an exciting life event. It’s also one that comes with apprehension, confusion, and a fear of making mistakes. This is all normal. Everyone messes up at least once, and chances are, you will, too. Fortunately, most people are willing to forgive mistakes and help newbies get situated. However, you also can do your part by actively trying to sidestep common blunders. Here are five mistakes people often make at their first post-grad job and ways to avoid them.

1. Not asking for help

It can be intimidating to enter a new workplace, especially one composed of long-time veterans who go about their days like clockwork, automatically knowing what needs to be done. While it’s understandable you’ll want to fit in as quickly as possible, it’s a bad idea to pretend you already know everything. It’s far better to ask for help right away if you don’t understand something or need further clarification. No one expects you to learn by osmosis.

2. Not researching a job before accepting

Many newbies to the workforce are so excited about landing a job that they forget to do their due diligence before saying yes. For instance, if a job offer is in a new city, you’ll want to carefully research the company before you accept it. And if you need to relocate, be sure you are moving to a city you can afford. You don’t want to end up in a circumstance where you’re set up for failure from the get-go.

3. Arriving late in the morning

Late arrivals are generally under your own control, so as “mistakes” go, they’re not as forgivable as some other blunders. While in social settings, being fashionably late can be seen as cool, at work it’s definitely not. Make an effort to be on time every day with these tips:

  • Get in a habit of getting out of bed at the same time every day.
  • Go to bed earlier if you can’t get up in the morning.
  • Avoid hitting the snooze button.
  • Set several alarms if you do tend to snooze or turn alarms off.

Make whatever changes you need to do to be punctual. While occasional lateness is usually forgivable, it’s not acceptable for most workplaces on a regular basis.

4. Including too many people on emails

Email is still a primary method of communication for most workplaces. People often start a chain of emails that includes dozens of recipients, sometimes more. Before joining the conversation, consider these rules of thumb:

  • Read messages carefully and determine if a response from you is warranted, or if the email is purely informational.
  • If a response is warranted, be brief and discriminating about your reply.
  • NEVER hit “reply all” — unless your response provides value to everyone, offers more information, or asks a relevant question.

Hitting “reply all” is a common mistake, sometimes even for seasoned professionals. But try to avoid this one because it’s an annoying time-waster that can earn you some ill will. No one wants their inboxes filled up with “OK, got it” or “thanks for the information” types of responses.

5. Losing your work

It’s upsetting to discover your work has gone *poof!* after spending hours on a project or document. Don’t make the rookie mistake of losing your work. Instead, make the use of cloud computing software a routine part of your day. Navigating cloud technology is also a good skill set to add to your professional toolbox.

At the end of the workday, it’s a given that everyone makes mistakes. The best thing to do is own them and do whatever you can to rectify them. If you hide your mistakes or fail to own up to them — rather than fix them — people eventually catch on and lose respect for you. It’s wiser to accept that it’s OK to screw up sometimes rather than beat yourself up. Try to learn from your slip-ups and discover ways to avoid mishaps in the future. 

Career Other

Gen Z is in the Building: What New Employees are Looking for in the Workplace

July 22, 2019

Born between 1996 and 2010, Gen Z is just starting the process of graduating and entering the workforce. While we’re well aware of what millennials value in the workplace, a whole new understanding of what Gen Z individuals want, and how they work, is imperative. Early research has shown that this generation appreciates a social, flexible yet professional work culture. If your company doesn’t plan to adjust its culture to prepare for these young professionals, you run the risk of losing out on their creative ideas and fresh insights. 

What can your company do to attract new Gen Z employees?

Implement Flexible Working Arrangements

Gen Z most craves the ability to work from anywhere and outside of traditional 9–5 hours. While they value hard work, friends, travel, and fitness are also very important to this group, so they often seek jobs that offer a healthy work-life balance. Gen Z feels that work shouldn’t get in the way of personal activities and don’t want to use their PTO for anything other than vacation, such as appointments.

To make it as easy as possible for your employees to find the work-life balance they want, consider adopting a remote or flexible work arrangement. This allows your workers to choose what hours they work and where they work them from. While this idea seems scary at first, remember that modified variations of this policy are possible. Also, modern technology allows your employees to get just as much work done from home as the office. As long as they have internet access, your workers can even communicate with customers by utilizing Voice over Internet Protocol phone systems. VoIP hosts phone signals through cloud servers, which means that your workers can connect with others through any device with internet access.

Provide Social Opportunities

Many young professionals rank having a social work environment as extremely important and specifically seek companies that provide it. These individuals, therefore, value office activities and social events that provide them with an opportunity to mingle with their coworkers. While this might seem like a way to invite distractions into your business, social environments actually encourage collaboration and communication, which can help your company work more efficiently.

Reports have shown that it’s important to Gen Z to bond with their coworkers. To help give them this social environment they so crave, provide an array of different events for coworkers to mingle. These events should include office-wide activities during work hours, mentoring programs, planning speaker series’ for young professionals, and hosting social and volunteer events. This way, employees with families or other obligations after-hours have many different opportunities to attend and be included.

Gen Z may already be in the building so to speak—especially when you’re looking to hire entry-level positions and/or interns—so the time to educate and prepare for them is now. Make the effort to learn what separates this incoming generation from their older counterparts and cater your company to be a place they want to be!

Check out more of our blogs about navigating the workforce and follow us on social media to stay up to date. GradGuard strives to make you feel protected throughout your college experience.

Career Other

5 Tips for Writing a Rockstar Resume

July 15, 2019

If you want to get hired, you need to learn how to write a winning resume. It’s one of the most important things you’ll ever write your whole life – a personal marketing document where you “sell” your knowledge, skills, and abilities to a potential employer or recruiter. 

Sadly, employers have seen their fair share of poorly-written resumes crossing their desks. To top it off, you only have 6 seconds to grab their attention and leave a strong impression. So what can you do to put yourself on top of the resume pile? Following are five key tips to ensure your CV doesn’t eliminate you from consideration.

Tip #1: Identify keywords in job postings.

If you’re just about to write a resume, the best way to get started is to carefully read job postings that interest you and are suitable to your profession. If you’re applying for different jobs, take some time to study each job description and identify key words and phrases that the recruiter is looking for in an applicant. And then, make sure to include them in your resume where relevant.

For example, if you’re applying for a job as a Nurse, the HR manager might list keywords like “assessment”, “management”, “care”, “clinical”, or “patients” in the job description. Pay close attention to what’s listed in the “Requirements” and “Qualifications” section. If you have the required skills, consider adding the keywords, right in the “Skills” and/or “Experience” section of your resume.

Tip #2: Format your resume wisely and appropriately.

No matter how well-polished your resume is, a potential employer may not read it thoroughly the first time through. Remember that a resume gets scanned for no more than 20 seconds. And if it contains over 2 pages of poorly organized, hard-to-read information, your chances of getting invited for a job interview will shrink even further. 

  • Use the a proper, logical format with wide margins; and clean and concise headings
  • Help guide the reader’s eye by using bold and italic typeface (Times New Roman is a popular font choice for CVs)
  • Use bullets and numbered lists to point out important details, like your achievements and skills

Tip #3: Use a template that suits you.

There’s a whole plethora of resume templates to choose from, making it difficult to choose just one. But in order to make a good first impression (and a long-lasting one, too), it’s best to pick a simple yet visually attractive template. These days, being conservative and minimalistic is better than going for vibrant colors and chaotic visuals.

The way you present information is also important. For this, you can go for a chronological, reverse-chronological, or a targeted type of resume template. Whatever the case, choose one that best highlights your strengths as a candidate. 

Don’t know how to get started? An online resume builder may just be your answer. You can find a lot of services that offer them for free or for a small fee, at Resumance.

Tip #4: Focus on your achievements.

Recruiters and HR managers, particularly those in technical fields like computer science and engineering, look for candidates who can help their company solve a problem or accomplish a specific need. That said, a candidate can’t be the solution to their problem if they don’t state how they’ve solved similar issues from previous job experiences or situations.

  • Do away with generic descriptions of the position you had or applied for
  • Focus on the actions you took in a particular situation at work – NOT what your job was 
  • For each achievement you include, ask yourself: ‘How did this benefit me and the company?’
  • Write down one or two first-line job descriptions, and then list your achievements
  • Only list down achievements that are unique to – and done by – you, not what someone else did

Apart from achievements, highlighting key responsibilities is just as important, but don’t make a list of your daily workload. Focus only on those that will make you stand out as the ideal candidate.

Tip #5: Make your resume an interesting and compelling read.

The tone of your CV must not only be professional, but upbeat and enthusiastic, as well. Your strongest and most relevant points as a professional must come first, using positive action words like “managed”, “completed”, and “developed”, among others. Make use of superlatives like “best”, “top”, and “highest”, as well.

Using such high-impact words to showcase your achievements is a key component to making your resume highly compelling for the one who reads it. 

Applying for a job can be a long and arduous process. There are many steps to take – ones that require careful consideration on your part. Writing a rockstar resume is just the first stage of this process, but it’s a crucial one that will secure an interview if done right. Hopefully, the tips and tricks above can help put you ahead of the competition. Best of luck!

For more advice on finding a new job or navigating life after graduation visit GradGuard or follow on our social media @gradguard

Author: Abigail Jackson is an independent management and career consultant, specializing in professional services, with 10 years’ experience. During her free time, she works as a resume writer for a number of professional online platforms and provides expert advice on how to create a winning resume.

Career Other

Preparing for Your First Professional Job Interview

May 30, 2019

Have you just started your first job search? Are you about to go on your first professional job interview? You may be feeling nervous and unsure of how to prepare. Here are a few tips to help make the interview a success.

Do your research

Before your interview, take some time to research the company so that you have a good understanding of how they operate. Typically, most organizations offer a lot of company information online so be sure to check out their website. You may be asked what you know about the company in your interview, so spend some time on the “About Us” section of their website as well as any other relevant pages. Don’t forget to browse through their social media pages as well to get a good feel for the company’s current focus and culture.

Learn about the position

Find out as much as you can about the position you’re applying to. Read through the job description and ask yourself, “Why am I the best person for this job?” Go through the list of responsibilities and think of how your skills fit into the role. If you know someone who works at the company you’re applying to or interviewing at, ask them about the job, the interview process, and the company. The more you know, the easier it will be to answer questions about why you’d be a good fit.

Practice interviewing

Review common interview questions and answers, then get a family member or friend to ask you some questions so you can practice. Read through the job description and come up with a few questions that you think they may ask you and prepare answers. You don’t want to come off sounding like a robot during your interview, so don’t worry about memorizing your answers. The reason for practicing is to feel more comfortable speaking and organizing your thoughts prior to your actual interview.

Dress appropriately

Even if you know that the company’s dress code is more relaxed, you should still dress professionally for your interview. Choose simple, but appropriate attire. If you’re unsure what to wear, ask an adult family member, professor, or advisor. As a college student, your budget is probably pretty tight, so don’t worry about splurging on professional attire.
Shopping secondhand is a great alternative, especially for college students. Try online consignment stores like thredUP which offer top name brands like Madewell that you can choose from without leaving your dorm!

With these tips from GradGuard, you are bound to knock that first job interview out of the park!

Career Other

6 Tips For Nailing a Skype Interview

May 21, 2019

Job interviews are nerve-wracking enough, but having to sit in front of your webcam can make them even scarier.

Job interviewers are increasingly relying on Skype interviews as an intermediary step between a phone interview and an in-person interview. If your college semesters are coming to an end and you’re prepping for a video interview, these tips will help you make the perfect impression.

1. Perform Some Background Research

Preparing for a Skype interview should be no different than preparing for any interview. You can easily stand out from other applicants by learning as much as you can about the organization you’re applying to. Research the position through the organization’s website or through tools like Career Search, Vault.com, or Glassdoor.

2. Curate Your Space

Pick a clean, well-lit space with simple furniture or decorations, and angle your camera parallel to the wall behind you. If you live with roommates or pets, make arrangements before your interview to keep them out of the background.

3. Dress to Impress

First impressions matter—and this might be the truest in an interview. Dress professionally from head to toe. By dressing up for your interview, you’ll also be mentally preparing yourself to present your most professional side. Caring about the details will stand out and help you feel more confident.

4. Prepare Your Equipment

At least an hour before your interview, take some time to set up your computer so you’re ready to go before the interviewer calls. Test your internet speed to make sure your video call won’t drop or have to buffer. And ask a friend or family member to help you test your sound and video before the day of your interview.

You can also place the Skype chat window directly below your computer’s webcam so that it’s easier to look into the camera while still seeing your interviewer’s face. This will help the conversation feel natural on both sides.

5. Use Confident Body Language

Body language can make or break a remote interview. Avoid looking stiff by sitting up straight while relaxing your shoulders. Leaning in slightly when your interviewer is speaking shows your interest and engagement. And finally, focus on keeping your arms relaxed at your sides.

6. Send a Follow-Up Email

Once your interview is over, it’s important to follow up. A good follow-up email is polite, direct, and brief enough to leave another positive impression. Confirm that you’re ready to take the job by gently requesting an offer, or simply state outright that you hope to be hired for the position. Finally, make sure to include any follow-up materials promised during the interview.

Skype interviews may not be your favorite activity, but they’re quickly becoming a fact of life, especially if your degree means you’re applying for jobs across the country. Make the best of the opportunity by leveraging these tips from GradGuard, and you’ll soon be a video conferencing expert.

BIO: Victoria Schmid enjoys writing about technology for the “everyday” person. She is a specialist in online business marketing and consumer technology. She has a background in broadcast journalism.

Career Other

3 Tips For Effectively Working Remotely

April 9, 2019

As you start interviewing for your first professional job, you’ll likely realize that many companies are adopting remote capabilities for their employees. Working remotely allows you more opportunities when it comes to finding a job and therefore can be an exciting option. However, it is important to keep in mind and prepare for the differences that remote work can bring about. To help familiarize you with those differences and how to combat the difficulties, here are a few tips to help you maximize efficiency while working remotely:

Get In The Mindset

Be sure to set yourself up for success by transitioning from “life mode” to “work mode” every morning. This can best be done by dedicating a physical work location in your home or apartment where work is done. Other physical changes that can help your transition include showering and changing your clothes as if you were going to the office or wearing shoes/ slippers to feel like you are fully dressed and ready to focus.

Have The Appropriate Tools

Any remote worker will tell you that having insufficient technology can be the demise of a successful setup. To ensure you are set up for the most successful system possible, initially ask if your employer utilizes the best communication tools so you can feel included despite the physical distance from coworkers. On top of supplying you with a reliable laptop and keyboard, one of the best things your company can provide you with is a unified communication platform to video conference and instant message with fellow employees every day. Be sure to ask when you are interviewing for remote positions if they implement these systems or if there is room to adopt them in the future.

Know When To “Log Off”

One of the most challenging parts of working remotely can be knowing when to “log off” for the night. Because technology allows us to be connected at all times, it can be beneficial to work when you are most productive but also difficult to set boundaries of when you are available. To combat this difficulty, develop the habit of setting a designated end time and inform your coworkers of when you will be logging off. If you fail to set this precedent when you first start in a remote position, you could set the standard that you are available 24/7, which could cause issues down the line.

As you enter the working world, keep these tips in mind when interviewing for and starting a remote position. If you rely on these starting points and tips from GradGuard, the transition into the remote working world will be a breeze.

Career Other

Young Entrepreneur Life: Tools & Resources to Get Started from College

March 18, 2019

In today’s day and age, it’s a lot easier to become an entrepreneur when you’re young. Due to the fast development of new technologies, young people have the whole world at their fingertips; not to mention, there are lots of reliable online platforms to use when searching for possible customers.

But how can you get an early start, especially if you’re still in college? Well, as it turns out, you don’t need to wait for a diploma – if you have some marketable skills, you can put them to work right now!

Put Together a Website

Regardless of the niche you select, you will need a space to display yourself.

Now, before you decide on the type of business to build, here are some earning opportunities that may come easily to a site owner:

  • Posting product reviews from various brands.
  • Blogging, which has the potential to attract support from brands.
  • A business presentation site, to funnel the audience towards your products/services.
  • A site that promotes products using an (or several) affiliation platform(s).
  • An eCommerce platform for your own products.

The good news is that you only need a bit of creative thinking to find the perfect niche for your skills.

Even more, due to platforms such as Wix and WordPress, it’s extremely easy to create your own site. Not to mention that services, such as domain and hosting, are quite affordable these days, so the initial investment will remain low.

Build an Online Personal Brand

If you’re not interested in building a business, maybe the idea of a personal brand is more appealing. It’s also a fantastic way to build your reputation for any future opportunities, so make sure to take it seriously.

To build your own brand, you will need to know a bit more about the world of marketing. For this, there are plenty of online resources, but we also recommend following an online marketing course where you can get in touch with specialists and learn from the best.

Start by creating profiles on professional networks such as LinkedIn, Quora, and others and looking for connections that may benefit you in the long-run. Next, find platforms that fit the type of work you want to do – for instance, if you are a writer, Medium.com can be great to promote your style and gain some traction.

With personal brands, it’s important to constantly improve your online presence by adding value to your profile.

Use Social Media to Your Advantage

If you have a solid following on a social media platform (YouTube, Instagram, Facebook, Twitter, and more) and enjoy creating content that’s shareable and interesting, why not use this to your advantage?

Nowadays, big brands search for influencers that can promote their products to a select audience such as yours. So, if you qualify as an influencer in your niche, it’s time to look for ways to monetize this power.

Keep in mind: Social media is a versatile environment, but if you understand how it works, it can also be a fantastic boost for a future business or career in advertising!W

These are only some of the paths you can follow to become financially independent, so make sure to do your research before deciding on yours. Furthermore, you always have the option to look for a standard job, should you decide entrepreneurship is not something you want to do in the long-term.

Even better, this could help you stand out from the crowd since it shows a potential employer that you have initiative and determination.

Career Other

5 Digital Marketing Courses to Help Jump Start Your Career

March 11, 2019

If the enormous digital marketing demand has got you thinking about it, then you have come to the right place. Below, we have a list of 5 basic and advanced courses, whose knowledge will put you in an advantageous position. So without further ado, let us begin!  

Coursera’s Digital Marketing Specialization Course

Coursera offers a 4-week digital course that is designed to help people develop new skills or brush up their existing marketing knowledge. It offers a flexible schedule with learning material from the industry experts.

What it Offers:

  • E-Courses in all areas of digital marketing and analytics.
  • Offers hands-on projects at the end of every course which leads to a certificate.
  • Offers e-learning through videos, reading material and quizzes.  

Udacity Digital Marketing Nanodegree

This digital marketing course offers two types of training: full-immersion nanodegree program and self-study mode. The former course is suitable for individuals willing to experience full-featured learning that ends with a defined career in marketing. On the other hand, the latter offers small modules beneficial for those who want to brush up their skills.

What it Offers:

  • Learning modules in marketing fundamentals, content strategy, social media and its advertisement, SEO, SEM and every other form of digital marketing.
  • Real world projects for practice. Participants can use these projects to run live campaigns on marketing platforms.
  • Display Advertising that teaches the skills necessary for displaying ads in AdWords.
  • A live Q&A session and other forums where people can engage with mentors and industry experts for assistance.

Google Online Marketing Challenge

Specifically designed for students, this course focuses on the competitive aspect by offering students an opportunity to design marketing campaigns for various companies. It offers introductory level digital marketing courses to bridge the gap between marketing students and companies.

What it Offers:

  • Introductory courses on every form of digital marketing, display advertisement, analytics, SEM, and more.
  • A budget of $250 to help beginners plan and implement advertising campaigns for non-profits and other businesses.

AMA’s Digital Marketing eLearning Certificate Modules

AMA offers digital e-learning modules that cover topics like SEO, digital advertising, analytics, UX, content marketing, and more. Additionally, it offers a free practice exam that can help individual get an understanding of their digital marketing skillset.

What it Offers:

  • E-Learning material with interactive case studies.
  • Assessment quizzes that lead to certificates.

Simplilearn’s Digital Marketing Certified Associate Training

It is a training course that provides lifetime access to independent content crafted by industry experts. With round-the-clock support, this course will train participants in the basic marketing skills along with an in-depth understanding of many digital marketing areas.

What it Offers:

  • Instructor-led learning environment.
  • Introductory courses in OMCA, Analytics, Ads, and social media.
  • In-depth knowledge of 35+ tools in digital marketing.
  • Offers simulations in SEO, SEM, CRO, email marketing, and analytics.

With the help of these courses, amateurs can develop the skill sets necessary for having a prominent career as a digital marketer. After learning the desired skills, you can hire web programmers to build an online network which you can use to fulfill other people’s marketing needs efficiently!  Regardless of your career path, remember you can always count on GradGuard to provide you with all your favorite Motivational Monday posts!